EVENT PROMOTION

BRIEF:
The city of Bellingham, WA want to encourage people to leave their cars at home and commute by bike. It's a one-day event so the organizers want to make this event more attractive to the audience and still cost effective and easy to distribute.

TASK: 
Encourage everyone to ride their bikes; not just students and workers, to ride everywhere; not just to school and to work, make riding bikes a more regular occasion and not just once a year during this event, get people to enjoy riding everywhere they go, get people to look at biking as a fun mode of transportation and not a hassle or a workout