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Bike Messenger Subculture

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  • Through lots of research, I've created a system and branding for the bike messenger culture. I found that they are DIY utilitarian kind of people wanting to live with simplicity and practicality, yet also wanting to have that twist of risk in their life. I then gave a bold style/identity to give attraction to bike messengers since they are a dying industry due to the increase of technology. Since they are also all about their independence, I created a bike messenger "hobo code"; The symbol meanings range from a bad client to dumb pedestrian areas. The booklet is a breakdown of the biker world for beginner bikers.