Biilong is a sort of tour operator arisen as a spontaneous result of a year of intensive experiences in São Tomé and Príncipe, assuming the responsibility of showing these two islands in the rawest way possible. From the people for the people, without any artefacts.
The origin of all project started with other name - Alukali - a temporary name, but with the same spirit and mood. During the year at São Tomé we shaped and improved this brand, and we changed the name to Biilong (from the word belong) and created the tagline - GET LOCAL - definition of the positioning of the brand.
The creativity and all the look and feel of the brand turn out to be the most rawest possible - colors, typography, photos and even the local characters associated with the brand - to get local you should travel with the locals.
The origin of all project started with other name - Alukali - a temporary name, but with the same spirit and mood. During the year at São Tomé we shaped and improved this brand, and we changed the name to Biilong (from the word belong) and created the tagline - GET LOCAL - definition of the positioning of the brand.
The creativity and all the look and feel of the brand turn out to be the most rawest possible - colors, typography, photos and even the local characters associated with the brand - to get local you should travel with the locals.
The logos
The Characters
Postcards
The Magazine
Photos
Creative Direction: Hugo Serôdio
Brand Strategy: Hugo Serôdio & António Fernandes
Brand Development & Design: Hugo Serôdio
Made in Humali. All rights belong to Humali.
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