brandon minga's profile

Big & Tall | Kohl's department rebrand

brandon minga
•
Strategic Objectives
+ Make department visible and known, in an effort to increase sales and awareness that department exists
+ Make it easy to understand what "Big & Tall" is and navigate
 
Marketing Opportunities
+ Rebrand the department bringing a sense of quality and style using all existing department sign types
+ Logo and/or toolkit will be picked up by direct mail for the annual men's sale to bring the shopper experience full circle from what they have in their hands to what they see instore. 
in store signage
EXISTING BRANDED DEPARTMENT
in store signage
LOGO EXPLORE | round one
in store signage
in store signage
in store signage
LOGO APPALICATION & DEPT SIGNAGE EXPLORE | round one
in store signage
in store signage
LOGO EXPLORE | round two option one
in store signage
LOGO APPALICATION & DEPT SIGNAGE EXPLORE | round two option one
in store signage
LOGO EXPLORE | round two option two
in store signage
LOGO | final
in store signage
DEPARTMENT REBRAND | final concept
in store signage
DEPARTMENT REBRAND | final graphics with program shoot photogrpahy
in store signage
MEN'S MAILER | logo pick up
in store signage
Big & Tall | Kohl's department rebrand
Published:
brandon minga's profile

Owner

brandon minga's profile
Milwaukee, WI, USA

Big & Tall | Kohl's department rebrand

A department re-brand, bringing an outstanding brand presence and ease of navigation to the Big & Tall brand of Kohl's.

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives