Client: Merrell & Social studios
Challenge: Produce a concept and promotionalmaterial for a Guinness World Record attempt thatwill serve to promote Merrell’s image in the UnitedKingdom.
Solution: “Big Green City” record attempt for the most people to simultaneously complete an assault course that aims to bring the countryside to cities across the UK. Each of the nine cities involved will be competing against one another to win the Guiness World Record. To aid the competitive spirit during the event there will be live-feeds that show the other assault courses taking place across the UK. On each site will be a Merrell tent, offering more information on the company and their products.