Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job


Big Brothers Big Sisters Campaign

  • 572
  • 14
  • 0
  • Big Brothers Big Sisters Campaign
  • Role:
    Art Direction, Copywriting, Post

    Create awareness about the importance of same-sex mentorship and increase new membership.

    With the onset of  adulthood, it is more likely that people aged 25-35 will have their own kids rather than mentoring someone else's for a social cause. I'd argue that this is based on peer influence, and the feeling that "my friends are having kids, I should have kids".

    Joe Le