‘’Bid With Tweets / Tweetti Gitti’’ is the world’s first digital reverse auction powered by Intel. Yes, you heard right! It’s a digital reverse auction and the price of 2-in-1 PC reduced by the power of tweets.

Twitter users joined this exciting movement through a twitter-connected website. They tweeted with the special hashtag  #tweettigitti (which means #bidwithtweets in English) to reduce the sale price. While they were tweeting,  the lovely auctioneer sent them special response videos. So the conversation was kept alive.

At the end of Bid With Tweets, the fastest 30 users won a special coupon to buy this fancy product at its lowest price.

 

Results:

Published by Luerzer's Archive Vol 6/2013

Published by AdsOftheWorld.com

87.000.000 impressions

151.933 clicks

More than 12.000 tweets

Followers increased by %26

7000 likes on Facebook & 500 retweets and 756 favorites on Twitter