MADE IN COLLABORATION WITH PAULINA URBAŃSKA
We were commissioned to create a corporate identity for a small but ambitious IT company “Beyond the Horizon”. The goal was to create an identity that would stand out, look different from the IDs of IT companies that we’ve encountered through our research.
We began on researching the notion of “beyond the horizon” – what does it mean for us and our client and the line of work they we’re involved with. The outcome was a logo design that aims to depict the impossible, infinite and on the other hand solutions that are accessible and in our reach. The logo was also meant to show the complexity of IT and a wide spectrum of possibilities it enables. We were greatly inspired by the works of M. C. Escher and how they bend the existing reality.
After approval of the logo we started developing the business cards, other printed material for the CI and finally the website - all with an emphasis on crafting a coherent design consistent with the initial vision.