Beyonce Heat Rush Website

While freelancing at Rapp I worked on the launch of Beyoncé's new fragrance for Coty called Heat Rush. To promote her new fragrance launching in early 2011 I worked together with a small team to create the look and feel for the perfume's new website. The design direction focused on placing the fragrance and related products front and center within a modern minimalist home. The user could navigate through the tactile environment by zooming in and out of different rooms and Beyoncé herself would introduce the website in a short video. The site will launch February 2011. Read Less