What started out as a joke in the studio turned into an internet phenomenon – well, that's maybe a slight exaggeration.
With the internet awash with websites allowing designers to show-off their wares and pat each other on the back for their pixel-perfect UIs, GUIs, IAs and other such wonderful jargon – we felt it was time to get back to reality. Your design might be good, but can it face the ultimate challenge – is it better than kittens?
Designers simply upload their best work and let the masses decide whether it's better than a cute ickle kitty – it's that simple. Designers get personal pages to keep an eye on their statistics, links through to their full portfolio and winners get into the prestigious BtK Hall of Fame.