Challenge: To create an integrated merchandise website and products called Bat Shit Crazy Betches, branching off and rebranding the existing blog Betches Love This.
Insight: The goal was to use the popularity the Betches had already gained from their blog posting and transfer that attitude into another brand marketable to their audience.
Solution: Internet blog sensation "Betches Love This" launched a webstore appropriately named "Bat Shit Crazy Betches". Their betching slogan is "Taking a break from thinking about ourselves," if that gives you a subtle insight about The Betches if you weren't familiar before. The brand is supposed to encapsulate the youthful entity that is the college girl. They contacted me to help establish a look and feel for their newly launching company. All slogans chosen by the client.
Client: Betches Love This / Bat Shit Crazy Betches
Creative Director: Jesse Korman
Art Director: Sarah Rose Andrew