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Betadine - It Shouldn't Hurt Twice.

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  • Betadine
    It shouldn't hurt twice.
  • Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself.

    The idea portrays exactly that, in a series of actions how disinfecting can be equally painful as the accident. Betadine contains a formula, which eliminates the sting while wounds are cleaned. This way the victim doesn’t have to experience pain twice.

    Agency: Y&R Prague
    CCO: Jaime Mandelbaum
    Art Director: Matt Edwards
    Copywriter: Daniel Joseph
    3D Designer: Marek Motalik
    Retouch: Furia Brazil


    Cannes Lions - Bronze in Press
    One Show - 2 Merit Certificates in Press and Outdoor
    Young Guns - Silver for Print / Bronze for Campaign
    New York Festival - Sliver World Medal in Print
    Eurobest - Silver in Print Catagory
    Golden Drum - Gold in Print and Silver in Outdoor
    ADC Czech Republic - Gold in Print
    PIAF - Bronze Award in Print
    Intercontinental Advertising Cup - Shortlist
    Cristal Festival - Award in Outdoor
    Featured in Archive Magazine Vol. 3 2012
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