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  • Best Shot
  • Kareem Abdul-Jabbar shares his story of battling CML (Chronic Myelogenous Leukemia) and journey in our campaign to promote this helpful new treatment through a diverse range of media. The spot takes place in a doctor's office as Kareem's thoughts run through an internal monologue of emotions. Directed by Matt Bieler of Serial Pictures, edited by Peel N Eat, sound by Soundtrack, color by Nice Shoes and VFX by Brickyard.
  • The web expression of the campaign utilizes a timeline of Kareem's life and his life after being diagnosed with CML. The idea behind the site is showing people/patients that there's life after being diagnosed with a disease as serious as CML. A key feature of the site is a customizable timeline they can utilize to keep track of their own accomplishments and key milestones while battling CML.
  • While developing the campaign we created a launch platform for a tradeshow utilizing hologram technology.
    This animation would play full-size and mimic a basketball court on stage with amazing sound design by Soundtrack and animation done by HUSH NYC.