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Bēhance

Best Buy Mexico

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  • Company:
    Best Buy - Mexico
         
    Project:
    In-store way finding communications.
         
    Purpose:
    Create way-finding icons for use in Best Buy’s first Mexico store.
         
    Solution:
    A universally-relevant, cross-cultural icon system for in-store way-finding.
         
    Outcome:
    Mexico store communication system efficiencies resulted in a subsequent system
    roll-out across Mexico and into Turkey and China.