Bernard the Budget Bear
Senior MIAD Exhibit promoting Financial Literacy for Families.
Senior MIAD Exhibit promoting Financial Literacy for Families.
April 2012
MIAD:
MIAD:
Art Direction: Alisha Denomme
Children's Illustrations: Autumn Brown
Forest Mural: Kevin Faherty
Children's Illustrations: Autumn Brown
Forest Mural: Kevin Faherty
In these tough economic times, it is even more important for families to become fully financially literate. It is crucial to instruct young children on the power of money in a calm and comprehensive manner to ensure they become successful and independant adults.
This campaign to promote financial literacy, sponsored by US Bank, exhibits the starter kit for families, which includes: the first book of Bernard the Budget Bear, a stuffed Bernard, his handy Mhoney Pots, and access to his Twitter and Facebook accounts. The book is split into two halves; the first is a guide for parents with tips and tricks on how to make Financial literacy fun for kids and the second half is the first story introducing Bernard the Budget Bear and the Financial Forest. The Facebook and Twitter accounts foster a community of parents to share stories and help each other and learn new tips.
But since the Financial Forest isn't real, families need to find their own path to financial literacy. "Bernard the Budget Bear" is the first book in a series that families use as a road map to build a foundation of basic financial skills. It is a tool to help children understand the basics of money, where it comes from, and where it can take them, so they can grow into successful Budget Bears! April is Financial Literacy Month. Take the time to talk with your family about financial literacy today.
Bernard's tree stump is made from paper-mache and an old garbage can. It took two days to make, view it here. The title letters were texture sprayed, then spray painted to look like bark. I also designed Bernard's bow tie and glasses.
