The Bermondsey Street Festival is an annual celebration of local artisans, performers and designers. 2012’s theme had to capture the spirit of a… Read More
The Bermondsey Street Festival is an annual celebration of local artisans, performers and designers. 2012’s theme had to capture the spirit of a Great British summer without resorting to obvious clichés.
The whole country was in patriotic mood so we wanted to evoke that spirit with the idea of getting ‘wrapped up’ in the festival. Stripes wrapped around everything and ran right through the identity, while the logo referenced local ghost signs and street furniture, capturing the villagey atmosphere of Bermondsey Street.
In addition to the local artisans and creative folk, Bermondsey Street is awash with four-legged friends. Pugs in particular account for a large proportion of the population, so we put them to work as ambassadors for the brand.
We created merchandise so that festival goers could take away a little Bermondsey Street atmosphere. We even designed a festival bike to spread the word, which was hand built by our friends at Foffa. Read Less