The core of the uniqueness of the Berliner Philharmoniker lies in its ability to form strong individual characters in a real community together. This gives the orchestra as a whole, its particular character and his extraordinary virtuosity. The unique character forms also the unique "experience Berlin Philharmonic Orchestra", which is why the brand is all about these two facets.
The visual communication of the orchestra's brand promise is resolved through a graphical mosaic that emerges from the extension of the axes of the logomark. The shapes of the mosaic serve as a flexible surface on which the various issues and topics can be staged. Each part of the mosaic will be colored yellow and serves as a platform for the brand logo. The characteristic form of the staging areas and lines communicating the experience of the Berliner Philharmoniker, while the yellow tile forms a visual frame to unify the brand presence.