Berkeley Cafe, a breakfast and lunch cafe inside the old John Hancock
building in Boston were looking to update their signage systems for
their lunch, breakfast, oatmeals, soups, and cafe related menu items.
Elephantik provided a unique custom menu signage design that included
a chalk board that fit precisely to the woodwork inside the interior of
the existing Berkeley Cafe. Additionally, Elephantik provided the
branding for the cafe so that it prominently displayed “We Proudly Serve
Starbucks Coffee”. Additionally, we wanted create flip two sided boards
for Soups/Oatmeals, and for lunch/breakfast menu items. They did this
by installing “J” hooks on the menu boards so that they could be easily
lifted and placed down depending upon the time of the day. The company
we worked with to provide installation was Back Bay Signage located over
in Medford by our home office.
All 3 signs were installed and configured specifically for the
restaurant for their new seasonal menu in Mid April, 2012. Since launch
we’ve discovered that clientele are now aware that this cafe serves
Starbucks based upon the new signage menu systems and the branding on
the main menu.