Client | Benfica TV, SLB Sport Lisboa e Benfica - Television, Portugal
Agency | Bloom Graphics
Art direction | Alexandre Ferrada

 

Starting with logo, break is parts to transmite the move and force off sports.

 

Ident | broken glass - parts from logo, based in in the expression " All in one" (referes to Sport Lisboa e benfica, campaign  " De todos, um")

The diferent parts represent the most important sports in the club Benfica.

Exploring textures representative of the sports in PUB

Pack promo Grass texture from footbal field

Ident test example with particules that reforce the movement

Open pack promo with image

Other studies for packs