Being Australia's first charity Benevolent Society's purpose
is to achieve lasting social change in society
through building strong families and healthy communities.
The basic brand idea is that when people come together
change happens. In the wordmark letters are linked like a chain
and their overlaying parts portray these moments of effective change.
The colour system navigates through five brand pillars
'Hope', 'Wisdom', 'Strength', 'Belonging' and 'Love'
while supergraphics create striking visuals.
Brand New Award
Identity Development Large Scale
Computer Arts Magazine
Creative Direction: Derek Samuel
Design Direction: Annika Weis
Designer: Megan Schierhout