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    Being Australia's first charity Benevolent Society's purpose
    is to achieve lasting social change in society
    through building strong families and healthy communities. 

    The basic brand idea is that when people come together
    change happens. In the wordmark letters are linked like a chain
    and their overlaying parts portray these moments of effective change.
    The colour system navigates through five brand pillars
    'Hope', 'Wisdom', 'Strength', 'Belonging' and 'Love'
    while supergraphics create striking visuals.
    Brand New Award 
    Comprehensive Identity
    Best Award 
    Identity Development Large Scale
    Computer Arts Magazine

    Studio Designworks
    Creative Direction: Derek Samuel
    Design Direction: Annika Weis
    Designer: Megan Schierhout
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