Benefit Seven is a young company, born out of the desire to revolutionize the Romanian market of leisure and free time spending by creating an umbrella for both partners and companies. Thus, an unique product was born meant to fulfill the identified needs of any potential clients: fitness, aerobics, dances, swimming, yoga and many more, were all united under this unique concept.
THE DESIGN PROCESS
The name & identity was set to convey the idea of free time before & after 7'o clock AM/PM, in a massive and dynamic orange color, that complemented the straight and easy sans serif font. The graphics were set also in a huge, round form similar to the clock circular shape with straightforward images depicting any kind of activity and sports.