Benadryl Philippines introduced a new product into the market. This third generation allergy medicine (Cetirizine) lasts 24 hours and keeps the users day as beautiful as it should be, hence the line: Tuloy Tuloy Ang Araw, which means "your day will keep going as it should go". The brand needed to educate the market on the benefits of taking just one tablet a day (Isang Tableta Lang - Just one tablet).

 

The design aimed to focus on the benefits of the product and stand out among the other pharmaceutical brands that pretty much used the same look all the time (a person who looked sick and big red letters screaming to the audience, claiming to be the ultimate cure).