Design: Aaron Jacob
This project includes proposed identity redesign, brand identity guidelines book, stationery system, brand collateral, and advertising campaigns for the electronics manufacturer BenQ.
The goal of the identity guidelines is to help the brand establish a clear, consistent, and unique brand narrative by providing them with a "visual blueprint". The identity builds on BenQ's brand by combining the recognized existing element—BenQ's name—with progressive elements and messaging. Consistent graphic elements and brand messaging provide the framework that would in turn give designers and vendors alike a clear brand architecture to create materials that enhance public knowledge of the myriad of quality products manufactured by BenQ.