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Bēhance

  • Belly Restaurant is a fictional nose-to-tail restaurant located in Chinatown in Los Angeles. The establishment was named "Belly" because so much of this dining experience depends on the belly— one feeds his/her belly, one feeds on bellies, desire originates from the gut, and guts are required to experiement with nose-to-tail eating.
     
    The visual identity makes use of leftover scraps of paper, packages, graphics, etc— embodying the restaurant's philosophy of putting "scraps" to good use.
     
  • Art Direction, Cindy Mai; Photography, Linus Shentu; Videography, Elisa Oh;
    Models are Edward Won, Danny Park, Angela Yu
  • Art Direction, Cindy Mai; Photography, Linus Shentu; Videography, Elisa Oh; 
    Models are Edward Won, Danny Park, Angela Yu