The Bellona Foundation is an international environmental non-governmental organisation based in Norway. Nowadays environmental organisations in Norway direct their message to young people. They often use protests as an instrument to influence and can be perceived as politically "radical".
Bellona prefers a solution-oriented approach, through science and knowledge and collaboration with the industry.

The logo I created is based on two concepts: cooperation and new technology. I use a life buoy that also create a windmill in the negative space, to represent the dialogue between Bellona and businesses. The colors that will appeal to businesses and young professionals who want to use their knowledge to help environment, each colour represent the different sections Bellona is working on.

 

Some of my key words for this project was: Collaboration, environmentally aware and colourful.