Sub Rosa partnered with the Bluefly.com team to design and conceive of a new brand and business focused on the rising flash sale trend. The result was Belle & Clive - a flash sale fashion platform that the brand rolled out to rave reviews. The site features included a deep content and inventory management system designed to meet the needs of the rapid rotation of products common on flash sale sites. In addition the overall naming, brand identity, and aesthetic look and feel, created a unified experience that was at once timeless and contemporary. Sub Rosa is working on future efforts with Belle & Clive to include other shopping verticals such as food and travel.