Bellatto is the new brand of a company located in Bella Unión. They contacted us to develop a packaging to allow them to compete in the local market with an appropiate image according to its main competitors.

The product is an excellent ice cream distributed mainly in the north part of our country. This ice creams are well known because of their quality, however the company was experimenting dificulties to get into the big supermarkets because of the poor presentation of the product. Thus the company decides to generate a new brand, and the packaging of a new line of products to compete in the marketplace.

We developed a brand wich highlights the virtues of the products and a line of packaging than can be presented with an own identity up to the level of its competitors. The project included the identity, the packaging, and the photography.