The set of the three display typefaces created for Bella Italia, through McCann Erickson London, brings a personal warmth, and playfulness tothe brand’s personality.
The handwritten typefaces were created to be used as their own, or alongside photography and illustration. By adding this style of typography,the visual communication becomes more flexible and in the same time creates a unique identity on themarket.
There are three core font styles that create ‘BELLA HAND’: Bella Hand Decorative, Bella Hand Outline and Bella Hand Simple.
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