From Screen to Screen
Bell needed an epic film to rally Canadians around their team during the Sochi Olympics - while championing their service throughout. This one-minute film, set to the Russian folk song 'Kalinka', launched during the Super Bowl and quickly gained notoriety in the context of the Sochi Olympics for its scene showing a gay couple kissing in front of their TV. A second version aired halfway through the Games featuring the most recent Canadian triumphs in Sochi.
