Belkin- Conserve Smart AV Surge Protector
PRODUCT BRIEF: The Conserve Smart AV is an energy-saving surge protector for audio and video equipment that is a member of a new family of Conserve products for Belkin. It lets you control power to your whole entertainment system with your TV remote’s power button. When you turn your TV off, power to the rest of the AV system goes off too. This eliminates the power draw that usually occurs in standby mode.
Extensive research was completed to determine which systems were most closely tied to AV systems. We developed various mockups that were thoroughly tested. During the testing we discovered a thin architecture was preferred as it was easier to store in narrow spaces. We also discovered it was desirable to have color coded outlets. The yellow-green color was used as an easy identifier for an energy saving product at retail and as a master outlet when in use.
The design language was inspired by creating a Utopia of ideal products. The dark color scheme was used to harmoniously blend into a typical AV environment. The Master outlet stands proud by distinguishing itself in color and height in addition to encircling the controlled outlets.
Conserve Smart AV was honored in the Fast Company 2011 IDEA awards in the entertainment category.
Conserve Smart AV was co-developed with the Industrial Design and Product Development teams at Belkin.