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Bēhance

  • Beliveo
    Branding
  • Beliveo is a young outsourcing company that provides tele services to all kinds of enterprises. This sort of business rarely stands out.

    The competition is tight and there is a lack of added value that makes it hard for the brand to arouse any emotions. However, we used this to our advantage, since it made it easier to create a differentiator for the new brand.

    The logotype is a three-dimensional abstract icon. The goal was to give the icon a tactile quality that would make it feel warm and friendly. The "sketching" process for said icon involved the making of sculptures and taking their picture in order to have a vivid reference.

    The brand's colors reflect joy and serenity and are paired up with a ver neatly arranged typography that gives it a professional and tech-saavy look.
  • www.anagrama.com