The following design options explore various ways of
promoting a clear brand hierarchy across the Belhaven
All designs display a consistency of layout that allows
for product variants to be clearly identified as part of the
Belhaven range, while retaining a uniqueness of identity.
The design approach has been both evolutionary and
revolutionary. The objectives are to identify and retain
elements within the design that we consider to be brand
equities, such as colour keys, use of metallic inks or foils
to promote a premium positioning and retaining graphics
to support the brand heritage.
Typography and graphics explore both traditional and
contemporary treatments. All designs are based on existing
formats and can be used with present cutter guides.