Belgian Paralympic Committee campaign - GDF SUEZ

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Athletes who deserve our utmost respect

The Paralympic Games in London was a much talked about event again this year.

In the wake of the Olympic Games, handicapped athletes from around the world excelled to re-write the record books or win medals.

Through its professional relationship with GDF SUEZ, Absolute Agency was chosen to design the support campaign for 3 of the Belgian athletes, also employees of the energy expert.

The goal was to promote the three sportspersons in their respective disciplines and show the support GDF SUEZ gave to its 3 staff members and the Belgian Paralympic Committee.

The campaign was both in-house and public and involved the production of a banner, posters, press statements, portable exhibit, presentation kit for a press conference and intranet site where GDF SUEZ staff could support their colleagues live.