On 6 November, the ABC Network televised the 47th CMA Awards program live from the heart of "Music City" at The Bridgestone Arena in Nashville, Tennessee, and the results are in: 16.6 million viewers watched the show, giving the program its largest overall audience since 2009.
Working hand-in-hand with ABC, the Brooklyn-based creative force Juniper Jones (http://juniperjones.tv
) produced this year's CMA Awards advance promo campaign featuring the show's co-hosts Brad Paisley and Carrie Underwood. Their storytelling goal was to take country-music fans behind the scenes into country music's biggest night.
For the force's creative director Kevin Robinson and executive producer Susie Shuttleworth, it was yet another wonderful opportunity to be part of a historic night of broadcasting with the global television and music industries' most accomplished talents.