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Behind the Tag

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  • Behind the Tag
    Public Typography in Retail Stores
  • This book, designed, and written is unique in that it displays public typography in retail stores focusing on tags and signage of the stores. The book references three boutiques, two in Wichita, KS and one in Kansas City. The photos are taken by me as well and some pages have been edited with Photoshop for extra emphasis on the typography in a retail store setting.

    The full book is uploaded in an interactive display and process book is as well at the bottom.