Behind the Mask
Objective
Select a dead, dying or defunct brand which has benefit and potential to rebrand it. Research the history and find the roots of the brand, and recreate the new identity, visual brand standard and brand extension.
Approach
Max Factor is a brand has began from a Hollywood stage make up product. transform ordinary women to an amazing super- star. I rebrand this product as another way which is “Brings out the real you”, I want women can do herself and show her own personality. Logo m becomes more freedom with the lines come out. Neutral skin color can represent more natural and personal impression.
