With the topic of student loan debt, I set out to create a direct mailing piece that would target high school juniors and seniors. Through research, I found startling facts about the economy and tuition rates. After polling recent graduates, I also found that everyone has their own story and journey to follow. By combining these facts into an experiential mail piece, high school seniors and juniors would be able to receive facts and stories, and search their own path for their future. The piece is designed in a diploma-esque theme, with hand-drawn and written elements that translate to the audience forging their own path, as well as resonating with the target audience’s aesthetic values. A magnifying glass is included for them to search through the piece, as well as referencing their own search for their future path. The facts and the message are kept in the Gotham typeface to reference the seriousness of the issue, and reinforce the informative value of this experience.