Becker Confectionery Identity
- Becker Confectionery is a fictional German confectionery in Portland run by the husband and wife team, Luka and Marie Becker. In addition to German confections, Becker also serves a variety of Austrian and Swiss desserts and utilizes the colors and patterns of traditional candies and sweets in the brand. In addition to candy, 1940s German posters and German design heavily inspire the identity. The combined inspiration is reflected in the logo, logotype, palette, patterns, and overall feel of the brand identity.For a detailed walkthrough on how I designed this logo, scroll to the end of this project and find the major steps of my process work.
- Becker Confectionery Logo
The logo, shown in color, B&W, and minimalistic 
- Business System
Becker's business system reflects the attitude of the owners as well as the tone of the company 
- Packaging
The sweet and yet German style continues even into the packaging - Posters
Promotional posters advertising limited time only sweets and treats Portlanders might be more accustomed to - Process Work
- The creative brief, page 1
- The creative brief, page 2
- A list of potential / existing competitors, both in Portland and in Germany, and their established brands
- TCHO
- Ritter Sport
- Cacao drinkchocolate
- Moonstruck Chocolate
- Baker & Spice
- Cupcake Jones
- Mood board / inspiration boards to direct the overall feel of the brand and give it a tangible and visual language
- Logo sketches
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