Becker Confectionery is a fictional German confectionery in Portland run by the husband and wife team, Luka and Marie Becker. In addition to German confections, Becker also serves a variety of Austrian and Swiss desserts and utilizes the colors and patterns of traditional candies and sweets in the brand. In addition to candy, 1940s German posters and German design heavily inspire the identity. The combined inspiration is reflected in the logo, logotype, palette, patterns, and overall feel of the brand identity.
For a detailed walkthrough on how I designed this logo, scroll to the end of this project and find the major steps of my process work.