Go further with Becane
Given brief, required the package to clearly demonstrate resilience, turn of the century Tour de France bike culture and showcase the valve stem. Research defined circles and arches as the most resilient shape in history specifically the roman coliseum and ancient bridges but also throughout Europe and Asia, for centuries. The circle became a key design element for the package shape the reveal window.
A majority of design process was used to consider developing a unique new package interface for the user, before, during and after purchase. A new two part hybrid of portable package and simple tube sales interface provides dual purpose for high-end retail of mass market, hanging or standing.
The user will open the package by pulling the tear cord on the back of tube releasing the pressure so the inner TYVEK pack can be easily removed and placed in a pocket or backpack on long bike trips.
Given brief, required the package to clearly demonstrate resilience, turn of the century Tour de France bike culture and showcase the valve stem. Research defined circles and arches as the most resilient shape in history specifically the roman coliseum and ancient bridges but also throughout Europe and Asia, for centuries. The circle became a key design element for the package shape the reveal window.
A majority of design process was used to consider developing a unique new package interface for the user, before, during and after purchase. A new two part hybrid of portable package and simple tube sales interface provides dual purpose for high-end retail of mass market, hanging or standing.
The user will open the package by pulling the tear cord on the back of tube releasing the pressure so the inner TYVEK pack can be easily removed and placed in a pocket or backpack on long bike trips.
