- BeatriceDutch Delicatessen
- עיצוב תדמית למעדניה ביאטריס - מעדניה הולנדית אקסקלוסיבית הממוקמת במרכז תל אביב
Branding for Beatrice - Dutch Delicatessen, located in the center of Tel-Aviv, Israel.
The Deli was established at 2002 and needed a new look to refresh its overall visual language to better catch the eye of the modern Israeli client.
Most of the store's items are imported from Holland, therefore the logo designed as an abroad stamp. The Hebrew typography maintains the Israeli look. The blue color connect between the Dutch Delfts illustration and the Israeli flag. Together, they create a new place, a place that brings the spirit of Holland to the Israeli people.