Bearings Guide
- Bearings, the student handbook published by Washington University in St. Louis' Student Union, hadn't been fully updated in five years and had to be redesigned and updated cover-to-cover. From producing 50+pages of new copy to designing and laying out the 350-page book, Bearings was an incredible learning experience. I also handled the sales and distribution program for the book, bid and coordinated the print job, and directed a marketing and distribution campaign around the "Use Me" headline. The book sold out its entire run; a first for this annually published book.
- A campus-wide campaign including posters, special events in residence halls, and prominent distribution points both in the campus bookstore and student center reintroduced Bearings to the campus community.
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