The project asks me to rebrand Beamish and Crawford Brewery. Being part of a team called Vision Design Studio, I choose to execute the branding part of the project.
Beamish and Crawford brewery is the longest – established brewery in Cork, Ireland and have been around for over 200 years. It has a well established past and it’s here and now present in the moment.
Our vision was to see Beamish in the future as leading and independent brand.
As we worked on the brand identity it became clear that the end result should be a visualization of journey and time.
Our goal was to show a more symbolic approach to it. In order to achieve our mission we fused the letters B and
C together. By doing this the shape that was formed resembles the infinity symbol.
The B + C symbol is held together by 3 concentric circles that rotate around it, always in motion.
The concept for the Beamish and Crawford is Journey and Time.
To establish Beamish as a new independant and ambitious brand which strives for excellence, perfection and quality.
To ensure that Beamish will always be a leader in the market of crafted beer stouts in Ireland and as a brand admired on a national and international level.
To establish Beamish as a strong, independant brand.
To promote it internationally.
To drive market and increase sale.
To make use of web site and other social media interactions.
To promote and engage the product with consumer.