Our design for the business school grew out of a question:
How might a single building energize and transform an entire campus?
In our early visits to USD, we found that the campus lacked
cohesion and easy circulation between its distinct ends that function as public
portals. Our design, completed in 2009, brings a powerful organizing force to
the campus. New landscapes—we created three—were as central to our design as
the 75,000 SF building itself. Our first move was to relocate a parking lot; in
its place we created a new quadrangle and sited the business school on it. The
new quadrangle united existing buildings, including the law school and library,
and established several other building sites—one of which is now home to our
second building there, the Muenster
University Center. Our design for both buildings and surrounding landscapes also creates
new vistas and path systems through the campus.
USD desired an innovative building that would significantly
raise the business school’s profile. Modern but rather straightforward in
form—a strategy for cost control—its zinc cladding evokes silos and steel
structures in the Midwestern landscape. Inside, the three-story atrium, wide
circulation zones and other public spaces are light-filled, open and
transparent. A stock ticker and myriad video screens bring the business world
into the school; Beacom also provides incubator space for startups in the
region. Each of the three floors offers study areas to foster the kind of
collaboration valued in the corporate world.