Most hospital heart campaigns center their pitch on simply relaying statistics (“The chances are 1 in
4…”) or urging people to get heart healthy as an end in itself. The problem with this approach is that unhealthy people generally know that they’re unhealthy—they know the numbers and they know that the odds; they just don’t care right now. "I'll worry about it in the future. There's always be time to undo the damage, right?"
That’s where the this campaign is different. By highlighting (but not in a heavy-handed way) that not taking care of yourself puts you at risk of missing out on life. This campaign aims to indirectly make individuals want to take care of themselves. Not only for the obvious reasons, but to be around for the moments worth living for. To share those memories with the people that matter most.
Creative Concept: J. Collins
Creative/Art Direction: Chris Wheeler
Design & Production: J. Collins