Go outside. Leave your cubicles, your offices, your desks. Feel, see, taste, smell, and hear the outdoors. Discover something interesting. Go on a treasure hunt and mark your spot. Share your experiences. Renew your mind.
The following project is an awareness campaign providing social encouragement and motivation for people who work in clustered cities and stifling offices. This social campaign explores the five senses, and how each sense is involved with the action of exploration. It sparks conversation and motivates the audience to take time from their busy lives to explore the details and senses of their surroundings.
This exploration campaign is shown through the media of five posters, a website, a mailer, a postcard, and post-it notes that could be used and communicated throughout an office atmosphere.
So where will you explore today? Go outside. Be an explorer.