Bayer wanted to advertise their innovative daily multivitamin, One-a-Day Fruiti-ssentials Gummies, a truly unique multivitamin that tastes exactly like a gummy candy instead of the medicinal pills that dominate the product category.
For a product so unique, only a unique set of banner ads would do. Our answer was to create a banner ad that playfully mocks the endless legalese that dominates pharmaceutical ads, telling a long-winded, whimsical story that weaves key product benefits to nostalgia in a tongue-in-cheek way.
And it all fit under the 40k standard banner limit, no less.
Executive Creative Director: Scott Pinkney
Creative Director: Rene Rouleau
Associate Creative Director: Richard Wesier
Copywriter: Adam Kolubinski
Art Director: Stuart Thursby
Illustrator: Steven Noble
Photographer: Daniel Ehrenworth