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Bēhance

Bayer One-A-Day Gummy Multivitamins

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  • The Ask
    Bayer wanted to advertise their innovative daily multivitamin, One-a-Day Fruiti-ssentials Gummies, a truly unique multivitamin that tastes exactly like a gummy candy instead of the medicinal pills that dominate the product category.
     
    The Answer
    ​For a product so unique, only a unique set of banner ads would do. Our answer was to create a banner ad that playfully mocks the endless legalese that dominates pharmaceutical ads, telling a long-winded, whimsical story that weaves key product benefits to nostalgia in a tongue-in-cheek way.
    And it all fit under the 40k standard banner limit, no less.
     
    Creative Team
    Executive Creative Director: Scott Pinkney
    Creative Director: Rene Rouleau
    Associate Creative Director: Richard Wesier
    Copywriter: Adam Kolubinski
    Art Director: Stuart Thursby
    Illustrator: Steven Noble
    Photographer: Daniel Ehrenworth