Charlton Engel Marketing, Inc.
recruited teams of four to pitch their client Baxter Auto Parts. As planner and writer for our team, I worked to create a strategy to capitalize on the opportunities for Baxter in the growing DIY car maintenance market. Our strategy built on economic research and personal interviews to define the Baxter brand based on the "father-son bonding experience."
Our team successfully won the $300,000 Baxter Auto Parts pitch with a research-based strategy as the cornerstone for the creative executions and media plan.