Baulderstone
Baulderstone
Rebranding an industry iconHow to give new life to one of the oldest and largest brands in Australia’s construction sector? Baulderstone were positioned as the ‘smart’ player in the market – able to draw on its heritage to amplify its ability to tackle complex and challenging projects. However, the brand was being underpinned by lifestyle focussed imagery and a tone of voice that did not support the complexity and sophistication of the major projects being delivered. 












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