Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job

Bēhance

Battle of Throne – Czech Miss 2012

  • 1001
  • 62
  • 2
  • Battle of Throne – Czech Miss 2012

    CLIENT
    Aquila – Karlovarské minerální vody

    TASK
    Promote national castings for Czech Miss 2012. Attract local young ladies from the Czech Republic and encourage them to realise their dream and place themselves on the throne .

    TARGET GROUP
    16 -25, and public users of YouTube

    SOLUTION
    A fake celebrity Norbert Miró was created. Norbert was the YouTube moderator who presented the official
    and backstage situations on the castings. Due to the popularity of his shows hundreds of girls attended the castings.

    MY ROLE
    Idea making, Art Direction, Graphic Design