Battle of Throne – Czech Miss 2012

CLIENT
Aquila – Karlovarské minerální vody

TASK
Promote national castings for Czech Miss 2012. Attract local young ladies from the Czech Republic and encourage them to realise their dream and place themselves on the throne .

TARGET GROUP
16 -25, and public users of YouTube

SOLUTION
A fake celebrity Norbert Miró was created. Norbert was the YouTube moderator who presented the official
and backstage situations on the castings. Due to the popularity of his shows hundreds of girls attended the castings.

MY ROLE
Idea making, Art Direction, Graphic Design