Bastard Eyes is a creative branding agency. Conceptualised as a project for my honours year at Swinburne University of Technology, 2011.
In addition to the logo design I also had to conceptualise four outcomes that represent Bastard Eyes core values, personality and relevance. These are contained in the spreads of the proposal document I submitted for assessment.
This is an excerpt from the creative rationale contained within the document below.
"We enhance our clients’ brand value. We workwith and source the best, most relevant and creative talent to ensure all communicationsolutions are dynamic and relevant to our clients aims and needs. This strategyaims to prove that with a finger on the pulse of creativity, our clients willstay relevant and be at the forefront of creative communication strategy." -pg.8
** documentation photos coming soon.